Marketing 360
Scaling a small business marketing platform across every digital touchpoint.
Marketing 360 is an all-in-one marketing platform built to help small businesses manage and grow their brand. I joined the team in 2020 as a Senior Brand Designer, just as a refreshed brand style had been established. The challenge was to take that new visual identity and bring it to life across a wide range of digital mediums. Over the years, I helped scale that identity across a redesigned website, email templates, social and campaign assets, and more.
Timeline
- 2020-2026
Focus Areas
- Web design, front-end implementation, brand implementation and extension, templating, marketing materials, visual design
My Role
- Senior Brand Designer
Website
Bringing the brand to life online.
With the refreshed brand direction already defined, the website became the place to make the brand work harder. My role was to translate Marketing 360’s product capabilities into a clear digital experience through strategic page structure, visual hierarchy, and brand storytelling.
The site was built on Websites 360, Marketing 360’s website builder also used by customers. This made the redesign both a conversion-focused marketing site and a showcase of the platform’s capabilities. The block-based structure created a flexible system for launching and evolving pages over time, making it easier for Brand Team members to update copy, for other designers to support page builds, and for the website to scale without losing visual consistency
- Web Design
- Front-End Implementation
- Information Architecture
- Visual Design
Visual Storytelling
Turning product features into visual stories.
To support the redesigned website, I created custom graphics that helped explain Marketing 360’s features, services, and customer benefits in a more visual way. Each piece was designed to work within the refreshed brand system while making the platform feel easier to understand, more approachable, and more cohesive across the site.
- Graphic Design
- Visual Storytelling
- Product Marketing Design
Brand System
Creating branded email templates for scale.
To support ongoing email marketing needs, I created branded newsletter templates and a supporting style guide that made it easier for the Brand Team to design and build emails. The system gave team members a clear starting point. By creating a repeatable framework for email design, I helped the team maintain a polished brand experience across recurring communications, campaigns, and customer-facing touchpoints.
- Email Design
- Template & Component Design
- Brand Implementation
Style guide direction for typography, spacing, imagery, buttons, and layout behavior to help maintain consistency across email.
Modular email components designed for repeatable use across newsletters, campaigns, and product-focused communications.
Clear usage guidance to help Brand Team members build, update, and adapt newsletters while maintaining brand consistency.
Campaign Assets
Designing for digital channels
I created social and paid ad assets that helped carry Marketing 360’s refreshed identity into campaign-driven touchpoints. Each piece was designed to communicate quickly, stay visually aligned with the brand, and support marketing goals across channels where clarity and consistency were key.
- Graphic Design
- Template Design
Results
A more cohesive brand experience built for growth.
- Consistency
- By implementing the refreshed visual identity across a range of digital mediums, the brand became more cohesive and recognizable across every major customer touchpoint.
- Engagement
- The redesigned website created a strong digital presence, helping increase traffic and engagement while giving visitors a clear way to understand the platform and its capabilities.
- Scalability
- Templates, reusable visual patterns, and brand-aligned assets gave the team a scalable foundation for future campaigns, web pages, and marketing initiatives.
